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How to Make a Law Firm Marketing Plan


How to make a law firm marketing plan? Just as you would need a map to find your way around a new city, a law firm marketing plan should guide you toward your goals. A law firm marketing plan should be SMART and attainable, which means that it should take into account the needs of your clients and your specific legal services. Here are some tips to make your plan more effective:

Plan Your Law Firm Marketing

Plan Your Law Firm Marketing

Creating a living marketing plan

Developing a living law firm marketing plan starts with setting goals. Knowing where to focus your marketing efforts will help you gauge what works and what doesn’t. Your goals may be to add a new practice area or expand an existing one, or to bring on three new associates by the year 2021. You should also consider what will drive your audience, and what problems they have. Then, use this information to develop your marketing plan, additional resources.

Once you’ve decided on a marketing strategy, you should select avenues for attracting potential clients. While traditional advertising remains an important avenue for marketing, online marketing has become increasingly popular because it is less costly than traditional advertising. Online marketing strategies include unpaid social media posts, thought leadership articles, paid social media ads, search engine marketing, pay-per-click advertising, web banners, and more. While these methods may be necessary, they can be overwhelming. Create a plan that includes only those methods that will yield the most return on investment.

SMART law firm marketing plan

A legal marketing plan should begin with SMART goals that will help you reach your vision. Setting goals for your law firm will help the team know where they’re going and who’s responsible for reaching them. SMART marketing ideas also include clearly defined roles for each member of the team. Setting expectations and responsibilities for each team member will make it easier for the firm to market consistently. These goals should be measurable and attainable.

First, make sure your attorney has a Google My Business listing. This profile allows potential clients to find you easily. This listing also highlights your firm’s location and the types of legal services you provide. It will take about 15 minutes to complete. Second, take advantage of the Local Service Ads trend that is hot right now. These ads allow potential clients to directly contact attorneys or intake software. These ads are free and are designed to match prospective customers with businesses in their area.

Getting Feedback from Clients

Getting Feedback from Clients

As a law firm, you can increase your chances of bringing in new clients by getting feedback from current clients. The best way to do this is to make your website easy to navigate and easy to read. Your contact information should be easy to find, and your content should be SEO optimized for search engines. In addition, your website should be mobile-friendly, which is essential for search ranking. By getting feedback from current clients, you can focus on areas where you can improve your marketing efforts.


Getting client feedback can improve the quality of service and work product. Most clients evaluate legal services by quality of service, whether the firm listens to their needs or not. In addition to improving the quality of service, client feedback can help you develop more data-driven strategies that increase client loyalty. The following are some ways to get client feedback. Read on to learn more. Here are some tips to get the most out of this feedback program.

How to Make a Law Firm Marketing Plan
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